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case study in progress

Pixxellent

digital asset platform · private betasept 2024 → present

A digital asset platform that started as a personal photo showcase and grew into curated stock for photography, video, and beyond. Contributor side is live in private beta.

Pixxellent started as a way to showcase my own photography, something I’ve been shooting on the side for years. The scope kept expanding. It’s now a curated stock-asset platform in private beta, where a closed circle of contributors publish high-resolution work before anything opens to the public. It won’t stop at photos. Video is next, then other digital asset types over time. Curation and community matter more than volume.

I built it solo, top to bottom. Next.js (React, TypeScript) on the frontend, Fastify on Node.js behind it, PostgreSQL as the primary datastore. Redis handles caching. RabbitMQ keeps heavy work off the request path, queuing transactional emails, S3 image tagging, and image processing. GitHub Actions builds Docker images to Amazon ECR, running on ECS.

visit contributor.pixxellent.com

Detailed writeup in progress. Screenshots, architecture notes, lessons learned from running it. In the meantime, ask me about it at contact@arshadanwer.com